Resource Center

Webinars

How Associations Can Diversify Revenue and Deepen Member Engagement in Challenging Times

An introductory demo to the most trusted job board software & career center solutions platform for associations.

Webinars

Technology Performance in Nonprofits and Associations: How Data-Driven Adoption Drives Growth and Future-Readiness

Join us on August 19 at 1pm ET to discover how technology decisions are impacting organizational performance, growth, and future-readiness, and how you can make sure your organization doesn't fall behind.

Infographics

How YM Careers checks all the boxes for finding the best job board software

Follow our ultimate checklist to discover why YM Careers is the perfect job board software for your association.

Whitepapers

The Association’s Guide to Diversifying Non-Dues Revenue Streams

Discover 5 proven member benefits to boost your association’s non-dues revenue during challenging economic times. Read our guide for more!

Infographics

The association’s ultimate checklist for finding the best job board software

Follow our ultimate checklist to discover the perfect job board software for your association.

Webinars

On-Demand YM Careers Job Board Software Demo

Watch this on-demand webinar for an introductory demo to the most trusted job board software & career center solutions platform for associations.

Webinars

Live Webinar: YM Careers Job Board Software Demo

Join us on June 12th at 2:00 pm ET for a 20-minute introductory demo to the most trusted job board software and career center solutions platform for associations.

Case Studies

Customer Success Story: ECS

Find out how The Electrochemical Society leveraged multiple Momentive Software solutions--including YM Careers--to amplify their impact.

Whitepapers

101 Ways to Grow Your Career Center

Actionable strategies to optimize your career center, drive membership growth, and increase engagement.

Webinars

What Associations Need to Know About Tax Changes

Join us on April 8th at 12pm ET for a breakdown of proposed 2025 U.S. tax changes and their potential impact on associations. 

Whitepapers

3 Ways to Give Your Members More of What They Want

Learn how to provide an online career center, offer more professional education opportunities throughout the year, and connect members face-to-face with employers in your industry.

Whitepapers

2024 Association Trends Study

Read the 2024 Association Trends Study to discover the latest technology insights and provide greater member value and meet your goals.

Infographics

Embrace your association’s future with Artificial Intelligence

Equip your association to successfully reach out to Generation Z by embracing the latest technology trends like Artificial Intelligence (AI).

Case Studies

Customer Success Story: ACC

Within the first year of partnering with YM Careers, the American College of Cardiology (ACC) saw an significant increase in resume submissions, job board sales, and career fair revenue and engagement.

Video Testimonials

American Association of Medical Dosimetrists (AAMD)

“We get a very decent amount of revenue from YM Careers every month.“ - Whitney O'Donnell, Director of Membership

Webinars

2024 Association Trends Study Reveal Webinar

The results are in! Community Brands deep dives into the comprehensive findings of the 2024 Association Trends Study.

Video Testimonials

Ambulatory Surgery Center Association (ASCA)

"YM Careers has grown our career center by 4% over the last 8 months and we are very satisfied." - Mykal Cox, Director, Membership & Business Development

Video Testimonials

American Society of Nutrition (ASN)

"Not only have we made more money with YM Careers, but we're also serving our members better." - Dante Preciado, Senior Vice President for Business Development

Video Testimonials

Weldon Global (AMC)

"If your association isn’t using YM Careers, you need to. They take care of everything! They are so easy to implement and bring in revenue for my clients." - Brooke Weldon, CEO & Founder

Whitepapers

5 Great Member Engagement and Retention Strategies

Learn the top ways to engage and retain members along the member journey.

Video Testimonials

Council for Advancement and Support of Education (CASE)

"As a global organization, we love that YM Careers provides customer support in the UK." - Christina Powis, Head of Membership

Video Testimonials

Washington Association of School Business Officials (WASBO)

"Our members love this benefit and it's easy to use." - Mariah Guilfoil-Dovel, Marketing & Communications Specialist

Infographics

Drive More Non-Dues Revenue with NetForum + YM Careers

Learn how to drive more non-dues revenue for your association and exceed your goals with NetForum and YM Careers.

Webinars

Top 5 Association Engagement & Retention Strategies

Join this webinar to learn the top five association engagement and retention strategies along the member journey.

Whitepapers

7 cybersecurity best practices to protect your organization

Take charge of your data and guard against cybersecurity threats by embracing the latest data security best practices.

Whitepapers

Be an Association Revenue Superhero

Learn how to become an association revenue superhero with power-packed tips for using an online career center to grow non-dues revenue.

Whitepapers

A checklist to find the best software for your organization

Congratulations—your technology budget has been approved and you can begin your search for new software! Follow these helpful steps to get started.

Whitepapers

Market Your Association’s Career Center Like a Pro

With proven marketing techniques and the right technology, turn your career center into a powerhouse for member engagement and revenue.

Whitepapers

How to Give Your Members the Career Resources They Want

In this whitepaper, get research-backed tips for improving member value and increasing revenue for your association.

Webinars

Beyond budget approval: Next steps for successful software selection

Leverage our best practices from 20 years and thousands of technology implementations to research and adopt new technology.

Webinars

Be the Association Hero: Increasing 2024 Non-Dues Revenue

Attend this webinar to help you drive more non-dues revenue and build a true career growth destination for your members.

Webinars

Membership Magic: Open the Chamber of Member Secrets

Join this spellbinding on-demand webinar to learn the five ways association members have revealed they want career help.

Infographics

Give Members What They Want – A Robust Career Center

Provide your members what they’ve been asking for - resources to help grow their career.

Whitepapers

Association Trends 2023 Research Study

Are you offering your members career advancement resources? Check out the results of our 2023 Association Trends research study to learn more about what association pros can offer and what members expect.

Webinars

Cybersecurity best practices: A treat for your entire association 

How well does your association protect its data? Don’t miss our webinar for data security best practices to guard against cybersecurity threats!

Webinars

Understanding the Value of a Career Center for Your Association’s Clients

Help your clients launch the #1 ranked association career center, which integrates with all AMS platforms, and start collecting monthly checks today.

Webinars

Trailblazing the Path to Success: Nimble AMS & YM Careers Integration

Pair career center software with an AMS built on a CRM to elevate your association's technology.

Webinars

2023 Association Trends Study Reveal Webinar | Momentive Software

The results are in! Join Community Brands for a deep dive into the comprehensive findings of the 2023 Association Trends Study.

Video Testimonials

Society of Hispanic Professional Engineers (SHPE)

"The customer service that the YM Careers team provides really is nothing short of phenomenal." - Myriam Lopez Manager, Partnerships and Employer Services

Webinars

From Good to Great: How to Boost Member Retention & Acquisition with Your Technology

In this webinar, learn how to take your association's technology from good to great, boosting member retention and acquisition.

Webinars

Unleashing the Full Potential: How to Create Non-Dues Revenue to Invest in Your Organization

In this webinar, learn how to unleash the full potential of your association’s technology and create more non-dues revenue.

Video Testimonials

Association of Proposal Management Professionals (APMP)

"It's so easy - YM Careers takes all the work and does it for your organization. I highly recommend it." - Julia Duke, Chief Operating Officer

Video Testimonials

Accounting & Financial Women’s Alliance (AFWA)

"We love to use the YM Careers career page. It's been very, very successful for us and our members are happy." - Cindy Stanley, CAE, Executive Director

Video Testimonials

National Association of College and University Business Officers (NACUBO)

"We have just transitioned to YM Careers and are very pleased with the service we've used, the reporting and the engagement from our members using the job board." - Tadu Yimam, Vice President of Digital Engagement

Whitepapers

10 Ways to Reduce Member Churn

In this tip sheet, discover ten effective membership retention strategies for associations, reducing member churn.

Webinars

Recession-Proof Association Clients & Protect Members’ Careers

In this webinar, learn how to recession-proof your Association Management Company's (AMC) clients and protect their members’ careers.

Webinars

The Power of Data: How Career Benchmarking Drives Association & Member Career Growth

Watch this on-demand webinar to help make your association the only place members can get the data they need to make better career decisions. 

Whitepapers

How to boost your events ROI

Discover tips to enhance event attendance, improve the member experience, and boost your events ROI. 

Webinars

Meet the Dream Team: YourMembership AMS + YM Careers

Find out how YourMembership AMS will help your small association staff give members a career destination through a seamless integration with the world’s leading job board provider, YM Careers – without lifting a finger.

Webinars

10 ways to generate non-dues revenue

Join Tristan Jordan, General Manager of YM Careers, as he discusses key strategies that will help you drive more non-dues revenue and build a true career growth destination for your members in 2023.

Webinars

Increase your association’s events ROI

Focus on the member experience to make your attendees love your association’s events again.

Whitepapers

40 tips to boost member engagement in 2023 | Momentive Software

Follow these tips to enhance your member engagement strategy and supercharge your membership goals in the new year.

Whitepapers

5 Ways to Become the Top Career Resource for Your Industry in 2023

In this tip sheet, discover five effective ways to turn your job board into the top career resource for your industry.

Video Testimonials

Association for Talent Development (ATD)

"If you’re thinking about moving over from any other job bank or job search software as a service, I highly recommend doing so – you're not going to be disappointed.” - Lisa Spinelli, Sr. Content Manager

Video Testimonials

Society of American Foresters (SAF)

"YM Careers is willing to do market research and share opportunities on how to grow our career platform. Our members have responded strongly to the new features added to our career center." — Terry Baker, Chief Executive Officer, Society of American Foresters (SAF)

Video Testimonials

Society of Breast Imaging (SBI)

"Over the past 10 years, it has been wonderful to see the progression and growth of our non-dues revenue stream." — Yasmeen Fields, Executive Director, Society of Breast Imaging (SBI)

Webinars

How to Be Members’ #1 Career Resource in 2023

Watch this webinar on-demand to discover how your organization can be the top career resource for professionals in your industry in 2023.

Webinars

Member Scoring: Association’s Member Engagement Strategy

Watch this on-demand webinar to increase member retention by becoming a data-driven association and make trends to engage more effectively.

Infographics

More Than a Career Center: Career Planning Portal

Offer your members the resources they need to research, plan and develop their careers and be a career advancement hub.

Infographics

Meet the Dream Team: YourMembership + YM Careers

Find out how YourMembership AMS will help your small association staff give members a career destination through a seamless integration with the world’s leading job board provider, YM Careers – without lifting a finger.

Whitepapers

Top Questions About Association Job Boards… Answered!

In this whitepaper, discover the answers to 7 common questions association professionals ask about job boards.

Webinars

Be the Most Important Career Planning Resource for Your Industry

Attend this masterclass to help make your association the only place members can get the data they need to make better career decisions.   

Whitepapers

2022 Association Trends Study

See the results of our 2022 Association Trends research study to learn why modern technology plays a vital role in delivering a superior member experience.

Case Studies

Customer Success Story: VECCS

VECCS Case Study: “YM Careers makes our career center better for members while driving more non-dues revenue – all without extra work on our part.”

Webinars

2022 Association Trends Study Reveal Webinar

Join Community Brands for a deep dive into the comprehensive findings of our 2022 Association Trends Study

Webinars

YourMembership + YM Careers

Find out how YourMembership AMS will help your small association staff give members a career destination through a seamless integration with the world’s leading job board provider, YM Careers – without lifting a finger.

Video Testimonials

American Physical Therapy Association (APTA)

"My customer service team is amazing. They are smart, hard-working, responsive and dedicated to the success of APTA, our members and our employer customers.” Julie Hilgenberg, Sr. Specialist Business Development

Whitepapers

An Association’s Guide to Membership Renewal

In this whitepaper, discover 5 ways to prepare for membership renewal so you can maximize your retention and recruitment efforts.

Video Testimonials

Veterinary Emergency & Critical Care Society (VECCS)

"We didn’t have to do much – why would you say no? We have something else to offer our members and our job seekers.” - Lauren San Martin, Marketing & Membership Director

Whitepapers

How to Turn America’s Labor Shortage into Non-dues Revenue

Discover how this labor shortage presents a huge opportunity for your association to drive non-dues revenue while providing value to your members and your industry. 

Webinars

The dues and don’ts of association pricing strategies

Ready to see what’s on the minds of association professionals and members? Get the latest insights to improve your enterprise association management.

Video Testimonials

Grant Professionals Association (GPA)

"I love YM Careers because it helps us connect our talent of grant professionals to the job opportunities that are available to them.” - Kelli Romero, Membership Director

Video Testimonials

Pennsylvania Psychological Association (PPA)

“Go ahead and try YM Careers – you will have a professional looking career center and gain membership and non-dues revenue.” - Ann Marie Frakes, Executive Director

Video Testimonials

National Society of Black Engineers (NSBE)

"Each year, the NSBE career center proves to be one of NSBE’s top revenue generators.” - Franco Holmes, Business Development Associate

Webinars

Boost Non-Dues Revenue in the Great Resignation

Watch this on-demand masterclass to help you drive more non-dues revenue and build a true career center destination for your members.

Webinars

On-Demand Webinar: YM Careers Job Board Software Demo

Watch this on-demand webinar for a 15-minute introductory demo to the most trusted job board software and career center solutions platform for associations.

Video Testimonials

Professionals In Human Resources Association (PIHRA)

"It’s a revenue generator for us with minimal effort.” - Liliana Arguello, Director of Membership

Webinars

How to build a successful revenue roadmap in 2022

You need to have a plan for dependable sources of membership dues and non-dues revenue by diversifying what it is your association offers. Watch this free CAE credit workshop on-demand.

Video Testimonials

Raybourn Group International (RGI)

"Not only has YM Careers been a great source of non-dues revenue, but it’s also been a valuable resource for our members.” - Rachel Daeger, Communications Director

Webinars

How to Turn America’s Labor Shortage into Non-Dues Revenue

This on-demand webinar will help you drive more non-dues revenue and build a true career center destination for your members.

Case Studies

Customer Success Story: SHRM

Case study: SHRM’s 7-figure revenue growth and a true career destination with YM Careers .

Video Testimonials

Public Relations Society of America (PRSA)

"We’re not just a number to YM Careers – we're their own specific client with our own set of unique needs.” - Richard Spector, Director of Corporate Development & Industry Partners

Whitepapers

Fostering Diversity, Equity, and Inclusion

Is your association doing everything it can to foster diversity, equity, and inclusion (DEI)? In this whitepaper, discover why DEI is important for your association and your members’ careers.

Whitepapers

Grow Your Members’ Careers and Drive Revenue through Virtual Events

The shift toward sustained virtual and hybrid (in-person and online) engagement presents a great opportunity for your association’s career advancement program. But how can you take advantage of this trend? 

Webinars

The Future of Association Tech

Fifty percent of association professionals do not feel technologically prepared to meet member needs today and in the future. Do you? Join our association tech experts for a discussion on the future of association technology.

Webinars

Fostering DEI initiatives for your members’ careers

Join us for this on-demand webinar to foster diversity, equity, and inclusion (DEI) for your members' careers.

Webinars

Actionable steps to a diverse, equitable & inclusive association

Join us on-demand for this CAE accredited webinar to foster diversity, equity, and inclusion (DEI) within your association.

Whitepapers

2021 Association Trends Study

Ready to see what’s on the minds of association professionals and members? Get the latest insights to improve your enterprise association management.

Webinars

Association Trends 2021: Building the Next Normal Webinar

Join us on-demand for the big reveal of the Association Trends 2021: Preparing for the Next Normal study.

Webinars

Roundtable chat with SHRM on becoming THE career destination

Join us on-demand for this thought leadership webinar to learn how SHRM’s transition to YM Careers leveled up their career center.

Webinars

Market your career center like a boss

Watch this on-demand webinar to get time-tested expert tips that propel your career center to the next level.

Case Studies

Customer Success Story: AWIS

The Association for Women in Science is dedicated to driving excellence in STEM by achieving equity and full participation of women in all disciplines and across all employment sectors.

Webinars

Analytics for everyone: How to become a data-driven organization

Watch this on-demand webinar to learn a framework for creating a data culture, tips for data governance and how you can maximize your data culture.

Webinars

The Future of Member Communication: Planning Your Association’s Longterm Strategy

Watch this on-demand webinar to learn how to gather information on what your members want then formulate a plan to deliver. Co-hosted by Higher Logic.

Webinars

Go Beyond the Job Board: Create a Career Destination for Your Members

Watch this on-demand webinar to learn how to turn your association job board into a career destination and tips to drive more revenue with expert strategies.

Webinars

Help Members Build Careers with Virtual Career Fairs

Learn how virtual career fairs help your members develop their careers and drive non-dues revenue for your association.

Whitepapers

Getting to Know Your Lapsed Members

Read this report to discover insights into why members lapse and how your organization can win back those members that got away.

Case Studies

Customer Success Story: ASHRAE

Since YM Careers has come into the picture there is less strain on ASHRAE staff to upkeep their job board, more quality and targeted positions being advertised, and an increase in revenue.

Whitepapers

The Association’s Guide to Becoming the Ultimate Career Development Destination for Your Members

Discover four ways to create an online career center that will make your association the ultimate career development destination for your industry or profession.

Infographics

4 Steps to Become the Ultimate Career Development Destination for your Members

Here are four steps for creating an online career center that will make your association the ultimate career development destination for your members.

Webinars

Preparing for 2021 and beyond: The association business model of the future

Watch this on-demand webinar to learn how you can derive opportunity from the disruption of 2020.

Webinars

Becoming a Career Destination

One of the top three reasons members join associations is for career advancement. In this webinar discover proven strategies for becoming a true career destination and retaining members for life.

Whitepapers

Career Advancement Tip Sheet

In this guide, you'll learn about three tips and some powerful resources to help you elevate career advancement opportunities for your members.

Whitepapers

Association Trends 2020 Study

To help associations gain a better understanding of how to plan for the future, Community Brands built on previous membership and loyalty surveys with this new study.

Webinars

Research Study Association Trends 2020

Watch this on-demand webinar to discover what we found in our Association Trends 2020 study.

Case Studies

Customer Success Story: SWE

The Society of Women Engineers is centered around a passion for members’ success and continues to evolve with the challenges and opportunities reflected in today’s exciting engineering and technology specialties.

Case Studies

Customer Success Story: SACNAS

SACNAS is a national organization dedicated to fostering the success of Chicanos/Hispanics and Native Americans, from college students to professionals, in attaining advanced degrees, careers, and positions of leadership in STEM.

Webinars

4 Proven Ways to Diversify Non-Dues Revenue

Watch this webinar to learn how you can utilize 4 proven member benefits to boost your associations non-dues revenue when you might need it the most.

Whitepapers

Retaining and Diversifying Revenue in Challenging Times

Need to replace lost revenue from events? Learn how to boost revenue streams and offset losses by changing the way you support your members.

Webinars

Virtual Events Lessons Learned

This webinar features stories from the frontlines of virtual events - association professionals, sponsors and technology provider. We'll cover the good, the bad and the ugly of lessons learned.

Whitepapers

Checklist for Successful Virtual Events

With this checklist your virtual event will deliver the experience your members deserve and achieve the most return on investment (ROI).

Whitepapers

The Association’s Guide to Marketing

As an association marketer, you’re up against a tremendous competition for your members’ and prospective members’ attention. We look at four ways to deliver content that will help you break through the clutter to reach your members and prospects.

Webinars

Retaining and Diversifying Revenue in Today’s New Normal

If your organization is facing challenges in retaining revenue this year and you need to think "outside the box" to diversify your revenue streams, join us on-demand for this strategy session.

Webinars

Attracting the Next Generation of Members

Discover how the Society for Advancement of Chicanos/Hispanics & Native Americans in Science used technology to increase student to professional memberships by 50%.

Infographics

The Member Renewal Timeline to Increase Member Retention

Given that it can cost five times more to attract a new member than it does to retain an existing one, member retention is arguably as important if not more important than acquiring a new member.

Webinars

Proven strategies to increase member retention

Join us for an on-demand webinar to discover how your association peers are currently increasing retention and how vital it is to convey the value of membership.

Whitepapers

The Association’s Guide to Attracting the Next Generation of Members

So how do you attract more of this new generation of members? Download our latest guide here for tips and information to help you better understand.

Whitepapers

The Essential Guide for Email Marketing

As most marketers know, email marketing is one of the most effective forms of marketing for organizations on a mass scale. Why, you may ask? Download our guide to find out.

Webinars

Top 10 Career Resources Your Members Need

Join us for 30 minutes and learn how to easily provide the most important resources your members need right now.

Whitepapers

Career Center Software: The 5 W’s (Buyer’s Guide)

Check out our Career Center Software: The 5 W’s! The essential guide for finding your perfect job board provider.

Whitepapers

Career Resources Guide

Download our latest guide to learn about the 12 career resources association should provide members!

Whitepapers

Grow your Career Center: Digital and Traditional Marketing

Your career center is a source of engagement and revenue for your organization. Are you ready to grow it? Download to discover what powerful approaches will take your career center to the next level.

Whitepapers

Gaining Board Approval for a New Online Career Center Solution

Download this checklist to help you paint a compelling picture and convince your board that it’s time for new career center software.

Webinars

101 Career Center Ideas Web Series

In our 3-part series, we will show you how to grow your Career Center by making it a source of engagement, revenue and pride through your every-day channels.

Case Studies

Customer Success Story: IFMA JOBNet

Download our latest success story to find how YM Careers, IFMA’s job board provider, helped IFMA overcome their challenges and enable a long-term success strategy.

Whitepapers

5 Steps to Boost Conference Engagement with your Job Board

Are you utilizing your career center as part of your association's value proposition? It's time to start!

Webinars

Digital Evolution Study Reveal

Join this webinar for a look at findings from the study plus recommendations on how to use the study’s data to more effectively employ technology to better serve your members.

Whitepapers

Grow your Career Center: Social Media

Download our latest guide with 15 proven ideas to grow your career center using social media today!

Infographics

Benefits of a Career Center

There are so many benefits to having a career center for your members. Click here to learn more!

Whitepapers

8 Strategies to Modernize Your Association in 2020

Download this eBook to learn how to deliver value to members and empower your staff with innovative technology.

Infographics

Member Engagement Loyalty Study Infographic

Download the infographic for your road map to member engagement and loyalty.

Webinars

Member Engagement and Loyalty Study Reveal

Join us as we take a look at the findings from our study and provide recommendations on how to use the study’s data to better serve your members.

Webinars

Key Ingredients to a Complete Member Journey

Choosing the right technology solution for your association is the key to success. Watch this webinar to hear about some tips and tricks to picking the best technology for your association from our panel of experts.

Infographics

Grow your Career Center through Events and Meetings

Learn some tips and tricks on how you can leverage those events and meetings to grow your career center.

Infographics

Lifetime Member Journey

Did you know offering career development and continuing education to your members drives significant value? Take a look!

Whitepapers

Member Professional Development Study

This study digs deeper to understand when it comes to learning, what really matters to members. Download the study to find out what 1,000 members, and more than 100 association professionals had to say.

Whitepapers

Member Learning and Career Development Report

In this study, we focus on the intersection of professional development and career advancement from the perspective of who it matters to most: members.

Infographics

Member Education and Career Development Report

Discover what over 1,000 association members said about the intersection of professional development and career advancement and how important it is to their members.

Infographics

Increase Member Value With A Career Center

How a career center can increase member value for your association.

Webinars

Members for Life: Fueling the Journey from Student to Retiree

Join Sig VanDamme, Membership Software Evangelist, Community Brands and Reggie Henry, CIO, ASAE as they take a deep dive into the complete member journey. Attendees will earn 1 CAE credit.

Whitepapers

A guide for professional associations

Using your job board and learning management system (LMS) to support your members’ career journey.

Whitepapers

Member Engagement Study

Check out our latest Member Engagement Study!

Whitepapers

Member Engagement and Loyalty Study

Your members turn to your association for many reasons. Find out what members want from their professional associations and what makes them stick around.

Whitepapers

The Ultimate Guide to Generating Non-dues Revenue: Ten Best Ideas

Are you looking for new ways to increase you non-dues revenue? Download our whitepaper today!

Whitepapers

Digital Evolution Study for Associations

Discover how more than 1,000 association members and 400 association professionals feel about the evolution of association technology and how prepared organizations are to meet member expectations.

Infographics

Member Personalization and Data Privacy

Community Brands surveyed more than 1,000 association members and 400 association professionals and uncovered that personalization and data privacy are hot topics today.

Infographics

Member Value and the Technology Gap

Community Brands surveyed more than 1,000 association members and 400 association professionals and examines the gaps that exist between member value and association technology.

Whitepapers

Benchmark Report: Small-Staff Associations

Community Brands set out to answer in a recent survey of professionals from associations with small staffs (10 or fewer). These associations are referred to as “small associations” throughout this report.

Whitepapers

Evaluating the Health of Your Association’s Chapter Program

How to tell if your chapter program is truly healthy and how to diagnose what’s in need of repair.

Webinars

Career Center Brand: Leveraging Digital, Traditional, and Social Media Marketing

In the final webinar of our 3-part series, we will show you how to build your career center's brand through digital, traditional, and social media marketing best practices.