Every year, your association loses members.
Of course, your member acquisition activities will fill in some of the spaces your lapsed members leave behind. But to grow your organization, it’s important to keep as many members as possible. And as the saying goes, it’s cheaper to keep a customer than to attract a new one.
So, how can you win back those that slip away and keep others from heading out the door?
You just need the right tools and approaches.
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