The Associations Guide to Attracting the Next Generation of Members

Continually attracting new members is vitally important to the success of your association. A steady stream of new members helps your organization to grow. It also backfills the members who leave due to job or career change, retirement, etc.

As you might guess, most members join an organization as a student, recent grad, or early careerist. In fact, according to the Momentive Software® Member Engagement and Loyalty Study report, about one-third of members join a professional organization before employment, and more than 41 percent join within the first five years of employment.

So how do you attract more of this new generation of members? Download our latest guide for tips and information to help you better understand:

• What the new generation of members wants
• How to deliver a great member experience to keep them around
• What technology can do to help you attract and engage new members